We define advocacy as a consciously driven process that enables a constant articulation
of concerns and experiences by affected people together with a structured and comprehensive
process of addressing them.
A synergy between various stakeholders, is a key prerequisite. This must forge partnerships
and address deep-seated biases and prejudices that different stakeholders harbour
against the marginalised groups.
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Goal: To create
an interface between less-privileged sections of society and decision-making bodies
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Focus
Placing Issues on Public Agenda
Community as the Source of Advocacy
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Issue-based Dialogues and Debates
(Interpersonal interactions like community meetings, public hearing, seminars,
symposiums, workshops, etc., public debates, mainstreaming issues in the media)
Engage with the mass media
(Sensitise media practitioners)
Capacity-building in Advocacy
(Strategic planning and design, using media advocacy, documenting best practices
and evaluating advocacy)
Strategising/Designing Communication Strategy for specific programmes and issues
(Designing communication campaigns and material
evaluating communication campaigns and material)
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